The $96 Million Message: What the Biggest Watch Auction Ever Told Collectors
Latest report Magazine  ·  05.10.2026

The $96 Million Message: What the Biggest Watch Auction Ever Told Collectors

The most expensive watch auction ever held did not crown a Rolex or a Patek complication. It crowned an idea: that the independents have arrived, and the money now agrees. On 9 and 10...

1080 words · 4 min read

The Journal

Reports, not blog posts

Every watch we handle gets a full write-up — reference history, movement, condition, and an honest read on what it is worth. No sponsored posts, no press releases.

7 Reports published
Hands-On ReviewsMagazine
Watch Hunting in Japan — Episode 1: The Journey Begins
Magazine Watch Hunting in Japan — Episode 1: The Journey Begins

I just spent 20 days in Japan — Tokyo, Osaka, Kyoto, Nara, and Kanazawa. And apart from enjoying incredible food and discovering...

10.08.2026 · 2 min
Inside Goodwatch78: The Hidden Tokyo Shop Where Vintage Rolex Lives
Magazine Inside Goodwatch78: The Hidden Tokyo Shop Where Vintage Rolex Lives

Nakano Broadway is one of those places that feels like a hidden universe inside Tokyo. From the outside, it looks like just...

06.07.2026 · 8 min
A Private Night at the Vacheron Constantin Zürich Boutique: Discovering the New 2026 Collection
Magazine A Private Night at the Vacheron Constantin Zürich Boutique: Discovering the New 2026 Collection

There are watch evenings you attend, and then there are watch evenings you remember. Every so often an invitation lands that reminds...

21.06.2026 · 5 min
5 Watches That Break the Rules (and Don’t Even Tick)
Magazine 5 Watches That Break the Rules (and Don’t Even Tick)

Let’s be honest — the watch world is obsessed with mechanical movements. Gears, springs, escapements... we get it, it’s beautiful stuff. But...

14.03.2026 · 3 min
Zurich Watch Fair 2025 — A Collector’s Market With Real Soul
Magazine Zurich Watch Fair 2025 — A Collector’s Market With Real Soul

After two incredible weeks in Japan, filled with ramen bowls, vintage Seiko sightings, and late-night walks through Tokyo, I opened my email...

12.03.2026 · 3 min
2024 Morgan Stanley Swiss Watch Industry Report: Market Trends and Key Insights
Magazine 2024 Morgan Stanley Swiss Watch Industry Report: Market Trends and Key Insights

Explore key takeaways from the 2024 Morgan Stanley Swiss Watch Industry Report: market trends, Rolex’s dominance, and challenges for mid-tier brands.

24.02.2024 · 2 min

Hands-On Reviews

Reference-by-reference reviews

The other half of the journal: where we went, what we saw, and what we nearly bought.

Read the reviews  →

Currently in stock

View all