The maison

Heuer & TAG Heuer

The maison

Two names, one watchmaker

Saint-Imier, 1860. Heuer built the stopwatches that timed motorsport, then the Carrera and the Monaco. TAG bought the company in 1985 and the name changed; the address did not.

We list both under one roof because a buyer looking for one almost always wants to see the other — a 1960s Bundeswehr flyback and a 1990s chronometer are the same lineage, forty years apart.

2 in stock now 3 handled to date

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The journal

Reports on Heuer & TAG Heuer

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The Heuer Bundeswehr 1550 SG: The Issued Flyback Chronograph
Latest report 30.10.2026

The Heuer Bundeswehr 1550 SG: The Issued Flyback Chronograph

A steel flyback chronograph that never spent a day as a fashion object. It was ordered by a government, engraved with a NATO stock number, strapped over a flight suit, and flown. The Heuer...

~3900 words · 19 min Specs · Movement · Market

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About us

About us

About us

We are two brothers united by a passion for horology and the world of timepieces. Through this platform we explore, share, buy, and sell watches — from vintage classics to modern innovations — inviting you to discover the stories behind every piece.

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Watch Hunting

Watch Hunting

From local dealers to international destinations like Tokyo, we travel in search of interesting watches. Discover the pieces we find along the way — from vintage treasures to modern icons.

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