The maison

Heuer & TAG Heuer

The maison

Two names, one watchmaker

Saint-Imier, 1860. Heuer built the stopwatches that timed motorsport, then the Carrera and the Monaco. TAG bought the company in 1985 and the name changed; the address did not.

We list both under one roof because a buyer looking for one almost always wants to see the other — a 1960s Bundeswehr flyback and a 1990s chronometer are the same lineage, forty years apart.

2 in stock now 3 handled to date

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The journal

Reports on Heuer & TAG Heuer

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The TAG Heuer 6000 Ref. WH5213: The Chronometer Collectors Overlook
Latest report 13.08.2026

The TAG Heuer 6000 Ref. WH5213: The Chronometer Collectors Overlook

It rarely makes anyone's grail list, and that is precisely the point. The TAG Heuer 6000 was built as the brand's flagship — and three decades later the market has quietly forgotten to price...

~2200 words · 11 min Specs · Movement · Market

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About us

About us

About us

We are two brothers united by a passion for horology and the world of timepieces. Through this platform we explore, share, buy, and sell watches — from vintage classics to modern innovations — inviting you to discover the stories behind every piece.

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Watch Hunting

Watch Hunting

From local dealers to international destinations like Tokyo, we travel in search of interesting watches. Discover the pieces we find along the way — from vintage treasures to modern icons.

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